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Supa Stik’s Peter Holywell and Jason Baker, of AC Labels, have landed tickets to this year’s young leaders conference in Chicago, sponsored to the event by LATMA. The two winners were announced at the recent 2014 LATMA Awards night, set the wave the flag for Australian labels at the top-tier industry network event this September.

LATMA selected Holywell (pictured) and Baker from a strong pool of applicants to travel across to the event, which follows on from LabelExpo in Chicago. Backed with the support of their companies, the two will hear global leaders discuss the latest industry trends, and develop global network contacts. Speaking with Print21 Peter Holywell, CEO of Perth-based Supa Stik, admits it was a great surprise to hear his name called out, and that he is excited about the opportunity.

“It’s a great chance to get real insights into different market pressures. I think in some ways the European and US markets are little more sophisticated maybe, and a few years ahead in experiencing tougher end-user pressures. I’m looking forward to learning more about how companies are dealing with those pressures, so we can implement new strategies at home,” said Holywell.

The young leaders congress, hosted by TLMI, follows up on the success of the FINAT-hosted global conference held in Germany in 2012. The young managers club was founded by FINAT for industry leaders under 40. LATMA previously sponsored Tania Mathias, of Fantastick Labels, to attend the 2012 event.

Holywell reveals, “I actually found out about the opportunity from Tania, who went along to the last one. I put together my application and just went for it. She found it extremely useful, and brought back some great stuff. I can’t wait to get stuck in.”

Holywell and Baker will attend the two-day conference in Chicago, September 11-12. Following the event, the two will head off on an Australian circuit to present their insights to LATMA members.