Australian and New Zealand publishers have walked away with an impressive haul of trophies at the International News Media Association (INMA) Global Media Awards at the Victoria & Albert Museum in London.
Australia won a total of 13 awards - second only to the US - while New Zealand picked up seven, with Fairfax New Zealand named Best in Asia Pacific for its “News rewired – writing our next chapter” campaign.
Fairfax Media NZ also placed first in three other categories, taking more first place wins than any other company. Its winning titles were for: Best Use of Video, Best Use of Consumer Research and Best New Corporate Innovation Initiative.
"To see our name among some amazing international brands like The Wall Street Journal, London’s Evening Standard and The Economist makes me immensely proud of our success on the world stage,” said Fairfax Media NZ MD Simon Tong
News Corp Australia won 10 awards, including first place for Best Brand Awareness Campaign and Best Marketing Solution for an Advertising Client, while Fairfax Media won one award and APN picked up two.
“Australian news media publishers have proven by winning these prestigious INMA Awards that they are among the best world in terms of innovative print and digital solutions that engage our audiences, deliver results for advertisers and grow revenue,” said Charlie Murdoch, marketing director, NewsMediaWorks.
The 2016 INMA competition received 699 entries from 264 news brands across 40 countries. NewsMediaWorks CEO Mark Hollands judged various categories, though none in which member titles were finalists.
A full list of 2016 INMA Global Media Award winners can be viewed here.
Three TV commercials in News Corp's winning Best Brand Awareness Campaign entry, News Corp Australia Project Icon, featured Dame Edna Everage and Sir Les Patterson.