Australian Websend technology goes worldwide with Vio

One of the world’s largest providers of advertising delivery solutions in the world has licensed the locally developed browser-based solution for its UK, North American and Canadian operations.

Websend, which is part of Omnilab Media, an Australian media company, hails the agreement with Vio as a major step forward in its expansion strategy. According to Grant Schuetrumpf, general manager, the decision by Vio to adopt Websend as its cornerstone technology further cements Websend’s strategic international expansion.

“Vio and Websend share a mutual belief and direction for display advertising management and distribution. With this new agreement advertisers will be able to reach over 10,000 publications across UK, USA, Canada, Australia & New Zealand through a single web based interface.

“Vio is the advertising service of choice for many of the world’s blue chip advertisers and publishers and our partnership with them makes that choice an even more formidable one. Websend has grown primarily based on its unique and innovative R&D and efficient integration of technology. This is an approach we are continuing to invest heavily in.”

According to Chris Friend, MD of Vio Worldwide the partnership with Websend will give the advertising and publishing industries a powerful and flexible ad management and delivery solution possible. “We needed to fundamentally change our platform to support our rapidly growing customer base, and their desire to move to a software as a service [SaaS] environment.
“Websend is technically very advanced and by implementing it as our core technology we can bring considerable benefits and value to advertisers and publishers in a highly automated web-based advertising pre-flight and delivery system.”