Car lovers and die-hard petrolheads alike gathered three-deep to catch a glimpse of Avery Dennison’s live car-wrap at Top Gear Festival. The pressure sensitive adhesive substrate manufacturer made its presence felt with an eye-catching stand at the fully loaded two-day Sydney event this weekend to showcase its expanded Supreme Wrapping Film range and drive business for its customers.
Avery Dennison called on the skills and expertise of vinyl wrap specialists Carbon Demon to wrap a Holden International live on their stand in front of the Top Gear crowd. According to Peter Wright, Avery Dennison, technical marketing manager, it’s all about supporting the industry and helping to generate more use of the vehicle enhancement.
“For the industry, bringing this stuff to Top Gear is so important. You come here and there a lot of cars wrapped, but people don’t understand the process and they don’t link our brand with that final product.
“We’ve had crowds three-people deep here checking out the wraps. There’s such a mix here too, we’ve had race-car owners, people from various car associations. If you walk up there there’s about $6 million worth of sports cars and a club that is only supercars. They’re saying you must come and see us, and we get to pass that interest along to our customers,” said Wright.
Built around the Holden parked slap-bang centre of the stand, Wright says the premise for the show is a simple one. One half of the car is left untouched, but pop round to the other side and a matte metallic film and some custom rims transform the vehicle before the crowd’s eyes.
Wright adds, “We’re using the Supreme Wrapping Film range, a coloured, dual cast product specially designed for car wrapping. We’re up to about 80 colours now and we’re always adding to it. You’ve got the chromes as well, and textureds, like the carbon fibre and the brushed titanium, brushed copper, brushed black metallic. And now we’ve got pearlescents and satins are just about to launch.”
Vinyl specialists Mike and Wendy of Carbon Demon were on wrapping duty, demonstrating the latest mattes and metallics to the roaring throng. Mike says that the dynamic Avery Dennison range is a must, helping him to create head-turning custom looks.
“It’s easy to use, so when the vinyl is easy to use for the installer it makes my job easier it’s also easy to achieve the perfect result,” he says.
