Böttcher puts the plus back into print

The new programs include: Print + Environment, Print + Profit, Print + Rewards and Print + Technical advice. Designed to complement Böttcher's existing range of products and solutions, the Print + Systems give customers greater value for their money, according to Mitch Mulligan, managing director, Bottcher Australia.

"The Print + Systems approach has been very successful for us over the past few years and underpins everything we do in the local market," he said. "What it offers the customer is confidence in us and Böttcher products so they can be sure that when they choose items for the Print + Systems application guide, those products will provide trouble-free, highly efficient operation on the press."

When it comes to how their equipment will function on the press in different situations, press operators simply cannot afford uncertainty, Mulligan said. "All Böttcher products have been tested extensively under varying conditions with all types of press, paper and inks, so users can be certain that the Print + System they adopt will work with them from day one."

The new Print + enhancements take this business model to the next level by enabling customers to address specific areas of concern in both their long term planning and day-to-day operations. "What we're saying to customers is that if you have a particular strategic focus in your business - such as increasing profitability or reducing their environmental impact - then we will work with them to introduce structured programs and specific products that address those issues," said Mulligan.

Generally, the reaction to the enhanced Print + Systems has been positive. "We have had a great response from the industry," Mulligan said. "It would seem that the idea of having an external partner actively involved in your business helping our customers to find ways to improve the process has been warmly embraced, especially in regards to reducing the consumption of raw materials and other input cost."

Got a view on this story? Drop us a line and let us know