BIOflex makes its way to a billboard near you

Adkote secures the license for the Australian distribution of landfill degradable PVC, BIOflex.

The banner substrate contains no toxic chemicals and is already being embraced and used for billboard campaigns in the US by companies like Universal Pictures and Nike.

Ian Cleary, managing director of Adkote believes that products like BIOflex are proof of environmental responsibility. "Millions of tonnes of non-degradable vinyl are buried in landfills annually," he said.

Cleary pointed to use of UV ink which is expected to grow globally at an estimated 76 per cent per annum over the next ten years. "This growth will naturally create an explosion in waste materials," he added. "Our desire is to see a substantial increase in the use of biodegradable banner material to help combat the environmental fallout from using standard PVC materials."

BIOflex is engineered to breakdown under landfill conditions within three to five years without emitting toxic gases or other pollutants. Cleary believes this factor has played a large part in its popularity amongst users.

"As consumers of printed product embrace a green print philosophy those producers who have acted to implement green practices and use green products will be well placed to meet market demands," he said.