Blue Star, a division of ASX-listed IVE Group, has continued its expansion strategy with the acquisition of Melbourne-based direct communications service provider LCS Connect.
LCS Connect specialises in data-driven business-to-customer communications and offers a range of personalised mail and digital communication solutions.
“LCS Connect’s expert team, customised technology and depth of experience in the market will be a real asset to Blue Star,” said Matt Aitken, CEO, Blue Star. “LCS Connect is a leader in leveraging data for targeted communications, perfectly complementing our Blue Star DIRECT offering.”
The LCS Connect operation will be integrated into the Blue Star DIRECT business at Clayton, Melbourne, with all LCS Connect staff, including MD Shane Gardiner, to assume roles in the combined business. “Becoming part of the Blue Star network opens many doors for the customers and staff of LCS Connect,” said Gardiner. “The opportunity to expand our reach and build on our existing offering within Blue Star is really exciting.”
Blue Star businesses include Blue Star PRINT, Blue Star DIRECT, Blue Star WEB, Blue Star DISPLAY, Blue Star PROMOTE and Blue Star CONNECT.