Sydney-based printer Blue Star Group has announced a major rebranding that will see most of its operating divisions form part of a print and marketing group known as ive.
ive Group will include three operating divisions – Blue Star Group, iveo and Kalido.
Blue Star’s successful heat set web offset operation Webstar will be rebranded Blue Star Web, while its integrated solutions division (Blue Star IQ) and its creative technology division (Blue Star Create) will be branded separately.
“We are firmly of the view that our refreshed brand architecture better reflects the increased diversity of our offer whilst retaining most of our current Blue Star Group brands,” said Geoff Selig, ive Group executive chairman. “As we seek to grow our business across an increasingly broader set of capabilities and communications channels, it is important we communicate this effectively through how we present ourselves to the market.”
Last month, Blue Star continued its run of acquisitions in the point-of-sale marketing sector with its acquisition of The POS Collective.