Brand new GAMAA workshop for corporate success

Sydneysiders now have the chance to develop their corporate branding in GAMAA's latest workshop, 'Branding for Corporate Success'.

Presented by brand scientist, Peter Singline, (pictured) the one-day workshop enables participants to define a personal 'brand' proposition and a plan that builds their personal brand equity, best deliver their brand proposition while creating value for themselves and their company and better manage change and their resistance to it.

Kristie Hokin of Kodak Australasia and Andreas Sommer, Heidelberg Australia and New Zealand both attended the previous Melbourne workshop and had this to say:

"This workshop has increased my confidence and direction on my journey to corporate success," Hokin said. "My employer has benefited because I am able to professionally apply that direction within the company."

"As it is important for companies to develop their market and their brand, it is equally important to address personal branding. Peter provided a good correlation between leading companies and their branding and personal branding," Sommer added.

'Branding for Corporate Success' is held in Sydney 4 July.