Breakfast aids printer’s digestion

While the use of databases by printers on behalf of their clients is becoming increasingly common, there are associated copyright issues printers need to be aware of that could prove costly if not managed correctly.

This was one of many topics canvassed at a Printing Industries breakfast briefing in Sydney last week opened by Printing Industries new CEO Bill Healey.

Representatives from graphic, packaging, printing, label and print system manufacturers were guided through a plethora of staff management, Occupational Health and Safety (OH&S) and intellectual property issues arising from developments in the digital data world confronting the industry.

The first of three speakers, Printing Industries National Manager – ER, OHS and Legal Charles Watson (pictured), spoke about changes to OHS laws, the incoming system for registering interests in commercial transactions, managing social networking website problems and pending increases to Award wage rates.

He also previewed Printing Industries Job Dictionary to be released later this year. The Job Dictionary is an industry specific resource providing assistance with the prevention and management of musculoskeletal injuries in the workplace.

Recruitment and retention consultant, Tracy McClenaghan gave insights into managing a multigenerational workforce and provided some entertaining observations on the differences including stereotypical characteristics, and an overview of the soon to be released into the workforce ‘Generation B’ – the most tech savvy generation yet.

She also advised on how to harness the different generations to create an innovative and creative work team and provided pointers on how to successfully attract, engage and retain employees with just some small steps in their workplaces.

Philippa Bergin, Senior Associate with the law firm Freehills, clarified aspects of copyright affecting the creation of material in-house versus using third party contractors and stressed the need for having appropriate permissions and licences in place.

She says printing companies could find themselves legally exposed if the appropriate protections weren’t included in their dealings with clients and third parties.

Emerging copyright issues relating to databases, the important differences between authorship and ownership of intellectual property as well as practical tips to avoid litigious outcomes were also discussed and attendees provided with a list of matters to consider and review in their businesses.

Watson says the briefing was held to highlight emerging issues companies must work with in changing industry conditions.

“While most people are aware of Printing Industries traditional employee relations focus, there are many other areas we advise members on, particularly in relation to their responsibilities in regard to managing digital communication issues,” said Watson.

“While there are many new opportunities arising in the digital communication world, these often come with compliance and legal baggage companies must be prepared for.”

Watson says he has received good feedback from the session and some suggestions that will assist in creating a follow-up event.