Cactus gets Honourable Mention in outdoor awards
Cactus Imaging took out an Honourable Mention in the OMA Big Bold and Bright quarterly awards for its Schweppes roadside job.
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is out of home by recognising exceptional campaigns each quarter.
Campaigns are judged across big, bold, and bright; best use of multi-format; best use of digital; and innovation in out of home.
Guest judges included: Adam Cadwallader, CEO, XTD; Natalie Hocking, manager, marketing strategy and sponsorships, RACQ; Guy Patrick, creative director, The Works; and Claire Woods, head of external communications and digital marketing, oOh!media.
The judges praised the innovation and creativity across all of the entries, awarding a Grand Prix winner as well as two Honourable Mention winners.
The Q1 Grand Prix and Innovation in out of home was for the Doritos job that saw a bus shelter transform into a pretend food truck.
“The winning campaigns showcased the potential of outdoor to put interesting twists on classic ideas. The Doritos campaign in particular created a miniature reality by transforming a bus shelter into a food truck, interacting with the audience in a way no other media channel could dream of. Great outdoor makes you crave something you never even knew you wanted,” said Hocking.
“Outdoor has the ability to be direct, in an over the top way which makes it impossible to miss. Using the opportunity of multi-formats with pop-culture references is what leveraged the winning campaigns over others, and made them stand out for the judges,” Cadwallader said.