Heidelberg wants printers to have their say in an online video competition, and share their Speedmaster success story. Print shops are invited to "be unbeatable" by uploading a three minute clip of themselves with their Speedmaster and get in the draw to win an exclusive customised printing unit guard, a picture of the Speedmaster logo and slogan or a pen. Entries close April 13.
So far the "Speedmaster. Unbeatable" campaign has racked up nearly 30 video responses from customers explaining what makes their Speedmaster unbeatable, which can be found here. Heidelberg will shortlist ten clips from the entries and throw them up on its official YouTube channel for the citizens of the world to vote for their favourites, with the winners announced on July
- A Montblanc pen (actual prize may differ)
15.
First prize is an exclusive "Unbeatable" design printing unit guard and coverage in Heidelberg News customer magazine. Second prize is a unique picture also based on the campaign logo and slogan. Third prize is a Montblanc pen.
The dedicated website will also be updated with in-depth customer reports over the coming months to promote ongoing close customer engagement for Heidelberg. The campaign follows up a Facebook push around October last year, in which participants were called upon to finish the sentence "My Speedmaster is unbeatable because...", again with a prize of some kind on offer. The top ten quotes were also thrown up on the campaign website.
It may not be a printing guard or a pen, but everyone who enters will also receive two t-shirts with the campaign logo as a special thank you for taking part.