Can a printer be a dream employer?

Uncovering the most desirable employers in Australia and NZ, Insync Surveys and RedBalloon launch the second annual Dream Employers Survey.

Last year 73 per cent of respondents admitted they were not working for their Dream Employer, for this reason the 2011 survey has been designed to further explore the top drivers that make a Dream Employer.

James Garriock, CEO of Insync Surveys said the survey will uncover which employer brands have the greatest attraction and why. “Following on last year’s success, we chose to expand the 2011 survey in order to offer organisations an insight into how they – and their peers – are perceived.”

“Voters might be motivated by an organisation’s financial stability, innovative product offerings, reputation, reward and recognition benefits, culture, and/or because of its work/life balance offerings.

“Dream Employers is unique as there are no barriers to entry. It is open to big, small, all industries and any type of organisation. If you’re a highly desired employer you’ll find your name up in lights,” said Garriock.

Results collected from the second survey, closes 4 July, will also reveal what is key to employees being satisfied at work. The winning Dream Employers will be announced in August.

Last year Google ranked number, followed by Virgin Group/Richard Branson, self employment, Apple, Qantas, The Walt Disney Company, OMD, Sydney Water, Getaway and Coca Cola.

Naomi Simson, CEO of RedBalloon said the point of difference with this survey is that “it enables us to recognise Australia and New Zealand’s Dream Employers as voted by the people. It is fascinating to find out people’s aspirations, what qualities they look for in a Dream Employer and which employer brands embody these qualities.”

“A strong employer brand is a great indicator of an organisation’s stamina. With current and prospective employees acting as advocates, winning organisations are likely to be successful on many fronts,” she said.

CEOs and HR managers can encourage their employees to vote in the three-minute survey at www.dreamemployers.com.au, any organisation with greater than 100 responses will get a free report.