Canada cans paper edition of print mag

Online publishing lures Canadian Printer away from the printed page and into cyberspace.

The 118-year-old magazine has stopped its printed edition and will move content online. In an email to subscribers, publisher, Pamela Kirk, explained the situation to readers. An extract can be read below:

“Canadian Printer is once again positioning for the future, and evolving as a brand to reflect the changing industry it serves, with a view to not only grow its audience online but by continuing to serve our constituency with valuable editorial coverage. The name will remain, as will the integrity and values that exist within the trusted and respected Canadian Printer brand.

The new Canadian Printer will publish online and the quarterly issues of the magazine will cease immediately. Our bi-weekly e-newsletter will continue as well as our annual event, "Print in the Mix." Ultimately, we will publish an annual magazine that highlights the best in print innovation for the year.

The new editorial coverage will focus on print innovation and its intrinsic collaborative process. It will celebrate excellence in print execution and by nature, will be closely aligned with Marketing magazine's online brand, www.marketingmag.ca. Stay tuned: We will soon unveil the new look of Canadian Printer.”

Locally, ACP magazines recently closed down lads' title, Ralph, though claimed the publication would continue to have an online presence.