Canon Australia targets in-plant market with new digital output management software

Technology company partners with EFI to provide industry with intelligent software to take orders online and produce cost-effective output.

Two new digital output management solutions will be made available to customers, Digital StoreFront 2.1 and Balance 3.2. While Digital StoreFront is a website and transaction server that provides a connection between the customer and the print room, Balance 3.2 is EFI's latest solution for distributing and managing output across multiple printing devices.

According to Steven Brown, market segment manager for production and graphic arts, the decision to partner with EFI was a recognition of the increasing importance of the industry. “The in-plant and commercial print-for-pay market in Australia is growing fast,” says Brown, “and Digital StoreFront and Balance will be at the heart of this boom in 2005."

This assertion was endorsed in a recent whitepaper released by Canon-sponsored independent researcher Richard Vines. The report emphasized that the in-plants enjoying the most success are the ones embracing collaborative, customer-focused and innovative business methods, as well as using new software and structures to forge deeper links with their customers.