Cheque-Mates dives into DM with Fuji Xerox

Print and mailing provider Cheque-Mates has introduced a new service, Cheque-Mates Direct, which focuses on delivering direct marketing services to trade clients.

In addition to using Fuji Xerox equipment including the DocuColour 8000AP and the Nuvera 288 Digital Perfecting System to produce the marketing collateral, Cheque-Mates also used Fuji Xerox’s ProfitAccelerator Digital Business Resources software suite to help launch the service.

Cheque-Mates Direct is a value-added service that uses XMPie personalisation software to deliver direct mail and marketing related services for customers. The service gives printers a competitive edge to better meet their customers’ variable printing needs. One of the features of the service is the ability for customers to access a comprehensive online image gallery and choose from thousands of images to personalise direct mailers.

“Utilising the Cheque-Mates Direct service, customers can now be more innovative with their marketing collateral by choosing from an array of images and designs. They also have the ability to preview their marketing collateral before it gets printed,” said Cheque-Mates CEO Rodney Frost (pictured).

Frost added that the ProfitAccelarator Suite, which was designed by Fuji Xerox to show its digital printing customers how to gain a quicker return on their technology investment, inspired the move into direct marketing services. The business development tool comprises a variety of resources which assist print providers with every facet of running a digital print provider service – from strategic management, sales and marketing, applications and design, through to how to reach specific vertical markets or addressing industry trends.

“The ProfitAccelerator Suite exposed us to a whole new world of possibilities in digital printing, and was the catalyst for launching Cheque-Mates Direct. We can now offer our valued business partners access to an array of relevant marketing solutions,” said Frost.

Established in 1992, Cheque-Mates is Australia’s sole trade-only mailing and printing house, working with print-service franchises, mailing houses, printers and print management companies to deliver variable data colour printing for marketing collateral, mail fulfillment and the distribution of transactional information such as invoices, statements, pay slips and utility bills via multiple channels. The company has been using Fuji Xerox equipment since 2006 and has seen a period of tremendous growth over the last seven years, doubling in size every year and now employing over 50 people.

This article originally appeared on DIRECT.