Cielab hailed HP’s third Scitex LFP partner

All systems are go for colour-management specialist Cielab in 2012. The turnkey print solution provider has expanded its HP Scitex partnership to become an authorised warranty partner for both HP Designjet and Latex.

The channel partnership agreement will see Cielab become a specialist dealer in HP FB500 and FB700 UV curable flat bed hybrid printers for NSW and Queensland.

Michael Rooney, managing director of Cielab, said the company is more than pleased with the signing. “We have had a lot of people coming in asking about flatbeds over the past two years, and until now we didn’t have a solution for them. Cielab has now become one of the largest HP dealers, by volume, for the new Designjet Latex ink printer technology.

“It’s a neat fit: the FB-series UV curable flat bed hybrid — which is well suited to industrial, high-volume requirements — goes hand in hand with the Designjet Latex printers with which we have had such enormous success,” he said.

Rooney explains that Cielab spent 18 months lobbying internally within the various levels of HP for the reseller channel to become warranty approved for certain parts. This came to fruition in January 2012 and Cielab are one of the first in the country to have achieved this.

Shane Lucas, director of graphic arts for HP South Pacific, says the manufacturer is confident in expanding its partnership with Cielab given its past success in selling HP printers.

“HP is very confident in Cielab’s ability, based on their success to date selling the Designjet Latex range and their focus on the large format printing market. As part of this partnership, Cielab will focus on offering the complete HP package across hardware, colour management, workflow and services,” said Lucas.