Cirque performance for Xerox

Innovative print meets performing arts as Xerox develops cross-media campaigns for Cirque du Soleil to engage new audiences and increase ticket sales.

Xerox is now the exclusive provider of office equipment and document technology and services for Cirque du Soleil's Big Top and Arena Touring shows in the US, Canada and Europe.

Mario D'Amico, marketing senior vice president of Cirque du Soleil says the partnership will build on mutual brand strengths and global reach, “while giving both enterprises ways to benefit from each other's innovation.

"Xerox's equipment and services provide the perfect behind-the-scenes solutions to help us run our touring operations smoothly," he says.



Operating out of Cirque’s headquarters, satellite offices and on tour, Xerox will help simplify business processes and document management.

Christa Carone, chief marketing officer at Xerox says its technology will take care of the business behind the brand, so Cirque du Soleil can focus on awe-inspiring feats.

The circus of the sun’s Saltimbanco show is currently on its national tour in Australia.