Climb the Buyer’s Pyramid with Nick Devine
Sales expert, Nick Devine, reckons the Buyer's Pyramid can attract the best prospects in your marketplace.
Ever find yourself wasting valuable time on customers or prospects that spend painfully small amounts of money? It often seems that the smaller the prospect, the more personal attention they want from you.
They agonize over their business card, fret over their wedding stationery and sweat bullets over their letterhead. By the time you cost in all the labor involved in these pitiful projects you've actually lost money.
How frustrating is that!
However, it doesn't have to be like that. There is an alternative and this free video explains it in detail. Click here.
Here's what I've done for you.
Years ago I developed a system called the Buyer's Pyramid. That system had one goal in mind. It had to allow me to stop wasting time with low-value prospects and give me a simple (and predictable) system to win the biggest prospects in my marketplace.
I first used this when I was selling on the Gold Coast. The previous salesman in the same territory did under 50 per cent of target in a full 12 months. I did a years’ worth of target in three months. Two years previously I was on the verge of being sacked for complete incompetence and drastic underperformance.
Here in the UK, I used it when selling for one of those big international software companies. I outsold the rest of the team – combined. That's not because I'm a great natural salesperson, I'm certainly not one of those. I just developed a great system that worked everyplace I used it.
Let me share with you some ‘inside’ numbers from real printing companies. You’ll have no way of knowing who these companies are, but the data is real. The companies are UK so I’ve kept the number in sterling. The current exchange rate is £1 = AUD $2.26
Discover the big money in your market
• Average annual spend from top 20 per cent of customers = £17,997
• Average annual spend from bottom 80 per cent of customers = £946
• Average annual spend for top 5 per cent of customers = £64,054
• Average annual spend for bottom 50 per cent of customers = £305
• Top 3 per cent of clients contribute 50 per cent of the revenue
• Bottom 50 per cent of clients contribute 4 per cent of the revenue
Now, let me ask you: do you want to invest your valuable resources in getting more clients like the top 5 per cent to 20 per cent, or more low-value customers like the other 80 per cent?
If you, like me, want to attract regular spending profitable customers who don't haggle price – you want what we want. Which means you’ll want to watch this video fast.
In there, I reveal the exact system I’ve spent 24 years perfecting. The system allows you to attract (and keep) a steady stream of the best customers and prospects in your market. By the way, I’ll also give you a free tool you can use to instantly analyse your own customer base. It takes about 10 minutes once you have the right tool.
Go watch the video here.
It doesn’t matter if you know little about sales, you can still implement this system successfully in your company. If a school drop-out like me can make it work, you certainly can.