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The regular deadline has now closed for New Zealand’s 2016 Pride In Print Awards but entrants have until an extended deadline of 29 February to submit their work.

This year’s event features a revised structure more closely aligned to the print-buying community, with a focus on ‘end products’ and what they mean to the final customer.

“The Awards are gearing for a strong Empowered by Print campaign in 2016, with strategic tweaks made to the eight categories, reflecting the trends in the constantly-evolving print and packaging marketplace,” said Awards manager Sue Archibald. “Where appropriate, the categories have been updated to reflect areas where there has been strong growth, such as in packaging, labelling, signage and billboards. Security trends such as product tracking and traceability are embraced, and across all categories there are improvements in definitions to enable entrants to get a better idea of where their product will best be promoted to the print buyer.”

Full details of the entry categories and the requirements are available on the Pride In Print Website at www.prideinprintawards.co.nz.

Judging will take place between March 15-17 in Auckland and Awards Night will be May 13 at Sky City, Auckland. For information, contact Sue Archibald on (021) 663-881.

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