CMP brings crowds to NRL with Fan in the Stand initiative

Clarke Murphy Print is filling NRL grounds with crowds, albeit corflute ones, in the Fan in the Stand, in a new and winning initiative for the innovative Sydney print business.

CMP is printing life-size images in corflute with its swissQprint flatbed UV printer, and the fan's faces are placed with the jersey of their team. The images are then taken to the grounds and stuck to the seats in the stand. The fans pay just $22 + gst for the print, and they have been flying out of the door, with CMP receiving an order every three minutes.

Director Benn Murphy says the initiative came after watching a similar scheme in the German soccer league, which kicked off a few weeks ago. Murphy told Channel 9 News, "We had to create a digital front end which took a few weeks but we're are up and running and ready for the season."

Murphy said, "Really excited about partnering with the NRL with The Fan In The Stand. The amazing team at CMP have been developing and testing for weeks to get this off the ground. It is 100 per cent Australian Manufactured and 100 per cent recyclable. Go the Rabbits."

Sadly, the corflute crowd didn't help the Rabbitohs get a win, they went down 28-12 to arch-rivals the Sydney Roosters.

Click here to order your own corflute cut-out. The initiative is scheduled to last at least nine rounds.