ColoRite brings the ‘right colours’ to large format signage sector

ColoRite Equipment, Australia’s leading provider of hardware and software for accurate management of colour in all forms of graphic reproduction, exhibited its range of X-Rite and Monaco products at Visual Impact 2004, Sydney’s Darling Harbour.



Colour guru, Trevor Canty (right) explains the black hole of colour theory to a vistor at the ColoRite stand at Visual Impact signage show.

“Visual Impact, held this year in conjunction with the Digit conference, is the Southern Hemisphere’s largest trade exhibition for the visual graphic display industry,” says ColoRite Equipment managing director David Mulligan. “Like so many other sectors, it is going digital with the adoption of wide and grand format inkjet, sublimation and paintjet systems – all of which need accurate methods for ensuring colour fidelity.”

He continues, “Whilst the expectations of the core printing industry with ICC profiling, digital proofing and colour management software are well established, there is a thirst for knowledge and solutions amongst the visual display community, and we quenched this thirst at Visual Impact 2004. We met with all types of customers experiencing colour matching challenges, and even sold some of our Monaco OPTIX monitor calibration kits off the stand! The large format signage printing industry can rest easy that the solutions to precise colour are available, and they needn’t cost a fortune.”

Continuing the theme ‘Matches Made in Heaven’ – a reference to X-Rite’s promise to ‘Get the right colour, anywhere, everytime’ - ColoRite Equipment showed solutions costing from just a few hundreds of dollars up to sophisticated spectrophotometers complete with ICC profiling and proofing software. Some of these products include:

Monaco EZColor – A very low cost software solution for matching colours between monitor, scanner and printer. Available alone or in a great value bundle with the OPTIX monitor calibrator, EZColor must represent the most fantastic value-for-money for anyone using computers for quality graphic reproduction.

Monaco DCColor – Monaco’s software specifically for digital camera profiling and colour fidelity! A new colour target will also be shown. With this combination, digital camera files sent for publishing or large format output can now look as good as if they were E6 transparencies, scanned on a high-end scanner.

X-Rite/Monaco Profiler Gold bundle – The best value bundle around for the serious professional operation! Featuring the industry-standard X-Rite DTP41 scanning spectrophotometer together with Monaco Gold ICC Profiling software and the OPTIX monitor calibrator, you get end-to-end colour management and very happy customers when they see how accurate their colours are reproduced!

X-Rite DTP22 – The ‘Digital Swatchbook’ for medium-level colour management at a very attractive price.

X-Rite DTP34 – The perfect densitometer for keeping large and grand format printers linearised and calibrated. Works on density, not spectral data so is quick and easy to use.

X-Rite 500 series – The industry benchmark range of spectrophotometers and combination spectro-densitometers. There is a 500 model for all applications, no matter how critical or at what stage of the graphic reproduction cycle.

David Mulligan concludes; “Shortly, we will be announcing an exciting new line-up of instruments, software, press side densitometry and direct-to-press inkcontrol; first previewed at drupa. Precise colour control is becoming easier than ever and ColoRite Equipment, together with X-Rite and Monaco, are right at the forefront of this trend.”