Commonwealth Bank abandons print management

The Commonwealth Bank will again deal directly with a panel of Australian print firms that are handpicked by the institution for having the desired equipment and capabilities. While the Bank will retain equity in Cyberlynx and continue to use it for the purchase of commodity items, it claims it now has the necessary expertise to manage its print and design internally through a direct relationship with suppliers.

According to the Commonwealth Bank, the decision to axe its $30 million print management contract was inspired by the belief that a more direct model would ultimately be more efficient for handling the complexity and importance of its communications and business requirements. The new arrangement is to be supported by internal expertise and creative partners who will assist in managing the bank's print related activities.

Brent Dowsett, chief executive officer of Cyberlinx, says the split was an amicable one but has declined to offer any further details. “The two organizations shared a good relationship, both benefited from it and we wish the Commonwealth Bank well,” says Dowsett.

The Commonwealth Bank has become a member GASAA as part of its efforts to keep the lines of communication open with printers. Garry Knespal, executive officer of GASAA, was the first to break the news of the new arrangement and says he welcomes the bank's decision to move back to a direct relationship with its print service providers.

“The decision by the CBA to take direct control of its key communication assets makes good business sense. It is also good news for the design and print industry, where for too long negative sentiment has prevailed,” he says.

“GASAA will work with the CBA, which has also joined the industry association, to help bank procurement and communications staff, maintain a firm understanding of the technical and business directions of the industry.”

For more information on GASAA visit its website at www.gasaa.asn.au.