CPI wins HP Scitex agency

In a surprise move, HP shifts the sought-after wide format inkjet product line from incumbent Anitech.

The agency bolsters the growing digital printing arm of CPI, which is also an agent for Kodak NexPress. The paper merchant and graphic machinery supplier is expanding its activities outside its traditional Komori press supplier role.

The additional of HP Scitex will complement the company’s large paper and substrate business, allowing it to provide value-add packages. CPI is also a large ink supplier and has access to a wide sales base of commercial printers.
HP Scitex is a leading brand in the rapidly growing wide format inkjet market. One of the jewels in the HP product array it is forecast to be the leading product in its category.

According to Shane Lucas, Director HP Graphic Arts South Pacific, (pictured) CPI is a valuable addition to the company’s channel partners. “CPI Australia is to be the national reseller partner for HP Scitex range of printers.”

He forecast there would be no disruption to customers during the changeover. “At present HP, Anitech – the current HP Scitex reseller partner – and CPI are working together to ensure a smooth transition for customers. Anitech will continue to represent the HP Designjet range of printers and is a valued channel partner of HP in this important and growing market segment.”

CPI is supposed to have hired well-known industry identity, Patrick Turner, to handle the HP Scitex product line. CPI will promote the wide format inkjet range at PacPrint in May.