Craft Inprint kicks off IPMG's ISO roll out

Sydney-based company Craft Inprint becomes the first web printer in Australia to achieve PSO certification based on ISO 12647-2.

"It's a fantastic achievement for Craft Inprint," said Lindsay Hannan, chief executive officer. "It's a step forward that the industry has to take."

Craft Inprint received certification on 31 August. There are only 12 web printers in the world who have achieved this certification to date. 

Six months in the making, the push towards certification was driven by Craft Inprint's desire to stay innovative and react to the industry's focus on certification. "We try to be one step ahead," explained Hannan

"Craft Inprint can now say that we are leading the industry in printing to an internationally recognised standard.

"The ISO standards will change the future of the industry as far as colour management is concerned.

"We firmly believe that the rigour required to attain PSO certification from an accreditation body such as FOGRA, is in the long term best interest of our group and also for our existing and new clients who expect nothing less than consistent high quality colour reproduction at all times," he said.

Pictured (L-R): David Hopewell, Craig Rushby, Lindsay Hannan and Luke Wooldridge.

Now that Craft Inprint Sydney has been successfully certified, Craft Inprint's Brisbane site is expected to achieve ISO 12467-2 accreditation in late September, with Bolton Print in Cairns at the end of the year. The remaining IPMG printing companies will also achieve certification in the coming months.
There are numerous benefits to being ISO certified, according to David Hopewell, group operations manager, and Craig Rushby, factory manager at Craft Inprint Sydney.

"We are able to ensure more accurate control at multiple print sites if this is required to meet deadlines and client requirements," said Rushby. "The consistent quality and predictability of colour reproduction means happier clients and advertisers."

Hopewell added: "We can quantify and measure the inks that we buy. This means that the ink colour consistency from one batch to the next will easily achieve the desired repeatability. Having the one standard gives specific parameters to work toward."

Luke Wooldridge, graphic arts and print specialist at Kayell and partner of Fogra, spent two days assessing Craft Inprint in modules of expert colour management; proof production; platemaking; print job makeready and print runs for both web and sheet fed production.

"They met all of these criteria with a 100 per cent pass mark," Wooldridge said.

Wooldridge expects to see continued take up of ISO 12647-2 in Australia following its official launch in Sydney.

"ISO compliance will become widespread and companies that are able to achieve this accreditation will see greater demand for their services in the future," he said.