crosses the digital ocean with Océ

Readers in Britain will have access to the digitally printed version of the New York Times on a daily basis, produced on newsprint by the Océ Digital Newspaper Network to give the publication the same look and feel of its offset counterpart.

Taking full advantage of the benefits of digital print, the newspaper data arrives in London prior to printing at 4:15am as a PDF, enabling the editions to go on sale on the same day of publication for the first time. The new development is a result of the successful partnering of the two organisations during last year’s Olympic Games, with the New York Times investigating other areas around the world where digital printing can be used.

Marc Z. Kramer, senior vice president of circulation at the New York Times, claims he is excited by the potential offered by digital printing. “We were very pleased with the results in Athens and that gave us the confidence to put this new agreement in place,” he says, “providing our readers in London more timely service and wider availability.”

Océ DNN head Tim Venediger also highlights the new partnership as an ideal example how digital printing can be put to best use. “We are focusing strongly on areas that are of strategic importance to publishers, where digital production technology can make a real difference through adding value to publishers’ businesses.”