Cube forum to host 40 sessions at drupa

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The drupa Cube forum for 2020 will include 40 sessions, including keynotes from star designer James Sommerville and digital transformation influencer Michael Gale.

Innovation: drupa cube to run at the June event
Innovation: drupa cube to run at the June event

This year’s drupa cube has once more chosen the slogan “educate – engage – entertain”, and is divided into five thematic fields: Keynote Presentations, Business Evolution, Print Futures, Brand Stories, and Executive Think Tanks.

The programme will bring printers up to date with the megatrends shaping the future of print, says Sabine Geldermann, director drupa and Global Head Print Technologies at Messe Düsseldorf.

“Our primary aim is to put as many ideas as possible out there that participants can successfully implement in their own companies. We want to offer a programme that meets their actual needs,” said Geldermann.

Keynote speakers will include James Sommerville, the designer behind the successful rebrand of the Coca-Cola trademarks, and Michael Gale, author of The Digital Helix: Transforming your organisation’s DNA to thrive in the Digital Age.

According to Gale, the print industry has undergone a remarkable transformation and can be regarded as a best-case scenario, both in terms of changed processes and new business models.

“As we access new fields of application, acquire new technologies and capture new vertical markets, we are caught up in the maelstrom of this transition. The print industry must proactively embrace this change. Companies that go digital increase their profits up to five times faster than their competitors; companies that don’t follow this track will therefore find the going incredibly tough.

“Personally, I find this new market not only important but also very exciting and I'm eager to share my enthusiasm with others. In the drupa Cube, we are putting the spotlight on a number of examples and solutions designed to illustrate strategies for successful corporate management,” he said.

The drupe Cube will be held for the entire duration of the trade show, from 16 to 26 June, and the full programme will be available at towards the end of February.

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