CyraChrome takes large format to the framing world
CyraChrome will be exhibiting at the Art & Framing Show this Friday, Saturday and Sunday at Sydney’s Fox Studios. CyraChromes presence at the show clearly demonstrates the broadening appeal of large format digital printing and the growing interest for on-demand digitally printed fine art and photographic art.
“The prospects for this sector of the graphics market are enormous,” according to CyraChrome marketing director Andy McCourt (pictured). “Content and variety is everything and traditionally, picture framers have relied on either original works, offset or screen printed medium-run frameable prints or limited editions, signed and numbered.
Digital printing of art, décor and photographic images represents an excellent niche expansion for printers and copy shops. “There is no doubt that it is high-growth and high-return. Famous artists like Ken Done are using Epson technology already for limited signed editions and doing very nicely.” says McCourt.
"Printing digitally and on-demand means that images can be stored on computers or online and only printed when an order is in hand. If limited editions are called for, it saves having 100 in stock at the same time.”
McCourt continues, “A growth market in the USA and Europe now is online libraries of downloadable art images. This facilitates the management of copyright since only a low-res version is viewed and if the high-res download is required, it is purchased online.
"It’s another form of digital asset management. Frame shops can even buy software that simulates the frame around the image on-screen so customers can preview the finished result. Hotels, office blocks and clubs frequently update their wall art, which can add so much pleasant ambience to a room or suite.”
CyraChrome’s offerings to this market include the Epson Stylus Pro 7600, 9600 and 10600 printers with UltraChrome ink. Printed on the appropriate acid-free rag paper stock, longevity of at least 75 years before noticeable fading occurs is realistic.
Canon has confirmed a BJ W8200 pigment ink machine will be made, which will be exhibited alongside Epson 9600. The BJ W8200 machine can run either directly from PhotoShop 7.0 or an RGB-friendly profile can be created in CyraChrome’s flagship Rip, ORIS ColorTuner 5.0 for fast printing with surgically-precise colour.
Being next door to new Fine Art inkjet papers and canvass from Intelicoat, Hahnemuelle and Rembrandt at the Art & Framing Show is a bonus as the companies are cooperating in this market.
“Ross Coffey of Intellicoat probably knows more about the digital art market than anyone in Australia, so it is a pleasure to partner with him at the Art & Framing show,” continues McCourt.
“We also have an agreement with Framing & Graphic Arts supplies P/L who market the ‘Wizard’ mat cutters in Australia and New Zealand and will be supporting the Epson printer on their stand also.”
CyraChrome’s knowledge of colour management will be a boon to this industry sector, which requires the widest possible gamut as opposed to the print-process specific gamuts of the proofing market.
Free Art Images!
The Epson printers at the show will be printing a series of mono, duotone and full colour photographic art images taken by McCourt who trained as a commercial photographer in the UK.
Reproduced here is the Treewind Triptych – three original images taken at Wilson’s Promontory, Victoria in 1978 using a 6x6cm roll film camera and recently drum scanned by Amazing Faces.
“My idea was to depict a gentle breeze by its effect on the branches, so the first two shots are at fast shutter speeds and the right-hand image is at 1/8th second. There is no PhotoShop manipulation. No pixels were harmed in the production of these images,” says McCourt.
Some of these images will be on display and available FREE, signed by the photographer, in a maximum limited edition of 50 per image, to visitors who have the full demonstration.
The Art & Framing Trade Fair starts today, Friday 25 July, at the Hordern Pavilion, Fox Studios, Sydney. The show runs over the weekend, finishing at 5pm on Sunday evening.
Visit the shows web site for further details www.artandframe.com.au
“The prospects for this sector of the graphics market are enormous,” according to CyraChrome marketing director Andy McCourt (pictured). “Content and variety is everything and traditionally, picture framers have relied on either original works, offset or screen printed medium-run frameable prints or limited editions, signed and numbered.
CyraChrome’s offerings to this market include the Epson Stylus Pro 7600, 9600 and 10600 printers with UltraChrome ink. Printed on the appropriate acid-free rag paper stock, longevity of at least 75 years before noticeable fading occurs is realistic. 
Reproduced here is the Treewind Triptych – three original images taken at Wilson’s Promontory, Victoria in 1978 using a 6x6cm roll film camera and recently drum scanned by Amazing Faces. 
