Sydney-based Dashing Print has signed an exclusive US deal to expand its global retail and digital signage services and has rebranded the 30-year old print business as Dashing.
Dashing is broadening its retail services to digital signage and interactive solutions in a new partnership developed with New York cloud-based content management provider, ComQi, Inc, according to a press release.
To manage the expansion into digital signage solutions, Dashing is consolidating staff in a single North Sydney office block and adding both a technical lab and showroom-demo area at reception. “To people who are getting out of the lift, the first thing they will see now is a video wall,” says Dashing CEO Mike Palmer.
Dashing has grown six-fold in just four years, and now has over 150 staff. Its move into digital is seen as a logical step for a company that has grown rapidly to now offer a diverse set of wide format, full colour capabilities for retail and other business settings.
The company started looking for a content management platform in 2015. “We wanted someone at the higher end of the market,” says Palmer. “There are a number of digital signage companies that deliver low-end market positions, but that was certainly not what we were after.”
Palmer and his team interviewed several vendors and were impressed with ComQi’s executive team and client base. “We had two senior technical guys from our company fly to North America for a week, spending time in New York and in Toronto, and their brief was to assess ComQi’s technology. They came back raving about the technology and the technical team that ComQi had in Toronto, and about the platform that underlies their offering."
Adopting ComQi’s core EnGage software platform enables Dashing to expand its range of services to deliver and support networked, interactive digital signage displays for its retail customers.
Dashing is a 100% Australian-owned business with over 30 years’ experience operating in the Sydney market as a design and print house. The company has grown to become a full service business, offering design, print and technology solutions to primarily the multi-site retail and franchises industries.