Datam wins consecutive Dscoop award

NZ Post subsidiary wins Dscoop Asia DM category award for the second time running, with its ongoing Farmers retail shopping campaign.

According to Datam spokesperson, David Allen, the category win announced in Singapore last evening follows on from its successful FlyBuys entry last year.

“We are thrilled to have won again and this could not have happened without the support of our client entry - the ongoing Farmers retail shopping campaign.

“The Farmers DM creative takes advantage of the full colour, off-set like capabilities of our two continuous w7200 Indigo lines. The campaign itself involved complex document composition and a high degree of targeting and related personalisation.”

Allen says the mailings are on a scale only possible on a platform like the w7200. Communications are sent to around 300,000 Farmers cardholders up to eight times a year.