Dawn of a new business day for Fairfax

Operational as of 13 March, the launch of Business Day will also see a renaming of the business sections in both The Sydney Morning Herald and The Age, which will now also be called Business Day. Fairfax Digital have employed an extensive marketing campaign to promote the site and accompanying papers that includes outdoor advertising, radio and online advertising and search engine optimisation.

Jack Matthews, ceo of Fairfax Digital said that Business Day was a reflection of the company’s advances in both print and online mediums. “The launch of Business Day, along with the renaming of Sydney Morning Herald’s and The Age’s business sections, illustrates the next step in our ongoing integration of business reporting and demonstrates Fairfax Media’s commitment to online and print,” he said.

Taking on a mass-reach partnership with ASX.com.au, it is expected that Business Day will generate new opportunities for advertisers who are targeting the business and financial environments. “Business Day will provide business readers with an unparalleled national news service in the online business and finance arena,” said Matthews. “Importantly, it will also attract a wider national audience of business decision makers, executives and investors.”