Dear Mr President, print is not dead

Responding on behalf of a US$140 billion industry, Printing Industries of America sent a rebuttal letter to the Obama Administration regarding it's Executive Order to cease the printing of the Federal Register.

The rebuttal letter revolves around Obama’s comparison to the printing and mailing of the Register as a stack of "expensive doorstops" and "stupid spending" that "doesn't benefit anybody” as the contents of the Register are available online.

Michael Makin, CEO of Printing Industries of America says it’s important for printers to stand together "and deliver a strong, coherent message about the viability and effectiveness of print.”

He is concerned the video announcement contains “the potential negative mischaracterization of the print and graphic communications tat those remarks may have created.” And presumes any misperceptions associated with Obama’s remarks were unintentional.

“We encourage printers to stand up for their industry and communicate to their members of Congress that print is more than an expensive doorstop and it vital to our economy. What better way than to encourage legislators to visit printing facilities first hand!"

Printing Industries of America hopes to inform the current presidential administration about the importance of print in the US economy, that it’s not dying or an irrelevant relic.

You can read the full letter here, or watch Makin’s video rebuttal here.