Demand for holograms on packaging to rise

Demand for anti-counterfeiting technology including holograms is increasing among packaging brand owners, according to a new report.

Those involved in the packaging sector, including converters, will benefit from the commercial opportunities built around anti-counterfeit packaging technologies identified in the report, says the International Hologram Manufacturers Association (IHMA).

The Global Anti-Counterfeit Packaging Market Professional Survey Report 2018 forecasts that the worldwide market for anti-counterfeiting packaging technology will exceed US$357bn (AU$491bn) by 2026. With fake products continuing to emerge from regions such as Asia and Eastern Europe, brand owners are looking to methods such as track-and-trace security holograms to ensure confidence in their products, says the IHMA, which comprises 100 hologram companies from around the world. According to Manoj Kochar, chair of the IHMA, holographic technology is an effective method to ensure the security of packaging. “Holography has a key role as an effective, highly flexible weapon in the ongoing battle to thwart counterfeiters and fraudsters,” he said. “All involved in the supply will be reassured by the presence of holograms on products and recognise the benefits they provide.Holography has a key role as an effective, highly flexible weapon in the ongoing battle to thwart counterfeiters and fraudsters.”