DES drives digital standard at Pathways to Profit seminars

ISO standards affect everyone in the printing industry, which is why digital printers can't afford not to attend the upcoming Pathways to Profit seminars in March.

While last year’s seminars focussed on the different approaches to implementing ISO 12647, Russell Cavenagh, sales director at DES, said that this year’s seminars are aimed at providing return on investment information for management. "This year the emphasis will be squarely on ROI or the return of investment for printers and publishers to move to ISO,” he said.

To differentiate ISO 12647-7 (proofing) from the new standard, the wording ‘validation print’ may be used, and the effects of this will be highlighted in detail by Ulrich Schmitt.

The seminar will cover questions like: if we have a standard for offset how does this new standard fit in?; what does it mean for the creatives and designers who use artist's composite prints, designer proofs or conceptual proofs and layout prints? and how will the new digital standard help those trying to achieve a match between offset and digital print?

The event will also have a strong focus on the impact on the bottom line of implementing ISO 12647, with international speakers Ulrich Schmitt (pictured) from Fogra and Germany, and Alan Dresch of Mellow Colour in the UK sharing their experiences. They will be bolstered by facts and figures delivered by local industry heavyweights. Each of the cities that will be visited (Melbourne, Brisbane and Sydney) will have local industry speakers present. These local industry peers will be announced shortly.

To register for the forthcoming seminars, click here.