Direct marketing company gets personal with Kodak Prosper S10 printheads

US direct marketing service provider set to install process colour implementation of S10 printheads.

Lehigh Direct, direct mail solutions provider anticipates a variety of new opportunities for its customers with the ability to enhance direct mail by blending offset with digital full-color variable data. “We are excited to partner with Kodak on this big step into the next generation of direct marketing,” said Bob Hackett, executive vice president, Lehigh Direct.

With the process color capability in the Prosper S10 Imprinting System, print and marketing service providers are now able to leverage the specialty printing capabilities of offset to create a solution that is suited for direct mail, catalogue, and other custom publishing solutions.

“Printers and marketers are always looking for ways to make communications more effective,” said Ronen Cohen, vice president, inkjet printing solutions, Kodak. “Personalisation is known to drive a higher response and a more robust return on marketing investment (ROMI), and this Kodak Solution gives customers a game-changing bridge between high-value offset color and high-quality full-color variable communications imprinting in the hybrid environment.”

The Kodak Prosper S10 Imprinting System, which uses Kodak Stream Inkjet Technology, was launched in June 2009 as a monochrome imprinting system for delivering offset class variable data applications produced inline with web offset presses and finishing equipment at up to 1,000 fpm/305 mpm.

According to Steve Ford, business development manager, digital printing polutions Australasia, CMYK capability for the Kodak Prosper S10 Imprinting System will be available for sale in Australia and New Zealand following its official launch at Graph Expo in Chicago on 3 October.