Direct marketing website aimed straight at printers

From personalisation to PURLs and transpromo, there has never been a better time for printers to get involved in direct marketing. For those who already are, or those still considering the world of DM, the ground-breaking new website, DIRECT Online, is a must-read.

An extension of the popular bi-monthly magazine, DIRECT, the newly launched website covers all the latest news and opinion in the world of direct marketing. According to editor, Heather Murphy, printers are actively embracing many forms of direct marketing into their business offerings.

“Printers are seeing the need to offer add-on marketing services to their standard direct mail offerings,” she said. "It's not enough to just sell print, you need to provide communication solutions if you want to keep up with your customers."

Publisher, Patrick Howard, believes the new website is addition to the direct marketing industry. “For two years … we have charted the shifting landscape of the many channels and media that make up the DM communication matrix,” he said. “DIRECT is a vital and open website dedicated to servicing the information needs of the Australian direct marketing community.”

The site is updated daily with lively news and blog posts and will cover events relevant to the industry. Click here to visit the site.