Double A named superbrand twice over

Labelled as United Arab Emirates very first Superbrand under the Paper and Stationery category, Double A Paper claims its second such award for overall market acceptance and brand loyalty.

One of 58 chosen brands in UAE out of the 1,341 shortlisted brands reviewed, the paper manufacturer cleared the strict selection process of the Superbrands Council.

Mike English, director Superbrands Middle East, awarded the crystal trophy to Thirawit Leetavorn, Double A's senior executive vice president during the Superbrands Tribute Event held on 12 July at Intercontinental Dubai Festival City.

Double A continues to make its brand known throughout the world, particularly with its international partnership with Paramount Pictures for the movie Transformers 3.

True to form Michael Bay directed the TV commercial ‘Transforming Paper’ featuring transforming printers and the chaos ensuing from a paper jam. Large format billboards of the campaign can be seen across Australia.

Double A's 'Transforming Paper' commercial can be seen here.



Pictured: Mike English (left), director of Superbrands Middle East awarding the Superbrands crystal trophy to Thirawit Leetavorn (middle), Double A senior executive VP and Mr. Sanjay Chanana (right) Double A general manager in the UAE and GCC.