Down with downloads, just click and send

Designed to transform the way in which casual advertisers check, fix and distribute print material, Peter Miller (pictured), managing director said that the creation of quicksend, a product of Adstream, came about as a way of making the advertising process easier for companies. “We wanted to offer amateur, occasional and direct advertisers with a simple way to get their ads to newspapers and magazines without downloading software,” he said. “Most people in business want this type of modality rather than a software download so we are responding to this trend.”

Miller said that using quicksend involved only four steps: registering; choosing a publication and adding booking details; uploading the PDF and finally, paying the fee.

Having only launched quicksend this week, Miller expects the service to reach a thousand users by Christmas this year. “Our research tells us that this is entirely achievable,” he said. His confidence in making this statement comes from gauging people’s attitudes towards advertising prior to quicksend’s launch.

“Advertisers have told us that alternatives are difficult to use and they want a really easy way to validate their ads for publications to be sure of good reproduction and publisher acceptance,” he said. “In this respect, their views came first – so we built quicksend.”