draws young ones into the industry

9 February 2006

The project has received the stamp of approval (and financial support) from the Innovation and Business Skills Council (IBSA), and will involve a comphrehensive range of marketing material.

Consultant Rob Gullan was appointed to produce state-specific material, and to consult with the industry on what approaches would be the most effective.

Gullan claims it is important to be able to attract talented and motivated young people to the printing industry, and to ensure employers were well informed about supporting skills development.

“Once consultations are completed with industry and education stakeholders, the recommended marketing materials will be benchmarked against the new ICP05 Printing and Graphic Arts Training Package, so that they can be used in all states and territories,” says Gullan.

“The criterion is that they will be suitable for use by small, medium and large enterprises, as well as small and large training providers and schools.”

Case studies will be one of the major initiatives of the scheme, focussing on young people already working within the industry. These will be created in a way that showcases the role of young people within the industry, and presented in a way that helps students see themselves in particular positions.

Some of the scheme's other initiatives will include:
  • Brochures describing the various types of printing industry careers and the 'Stepping Stones' available to develop those careers.
  • Posters displaying Training Package qualifications in diagram form, along with descriptions of the work and how long it would take to gain the qualification.
  • Posters/fold-outs written and presented in a way young people can relate to illustrating industry career opportunities.
  • Flyers showing how the Training Package impacts organisations like employers, Registered Training Organisations (RTOs), schools, apprentices, current employees and New Apprenticeship Centres (NAC).

    Gullan is keen to hear from those interested in commenting on the proposals, or who has examples of material that could be adapted from other industries or from overseas. Alternatively, Gullan welcomes feedback from those who have ideas on what could work for students and employers.

    Gullan can be contacted via email at rob@printnet.com.au, or via the Printing Industries Victorian Regional Office on (03) 9819 6144 or 0418 996 750.