EFI adds IMedia as Vutek distributor

EFI’s range of super-wide and grand format digital printers set to go even wider with iMedia appointed as distributor.

Under the agreement, IMedia will distribute Vutek printers as well as the inks, parts, consumables, accessories and upgrades, and provide customer and technical support including installation and training.

According to Anthony Parnemann, EFI’s regional manager, south-east Asia, the new appointment does not affect its partnership with DES, who will continue to distribute EFI’s Vutek printers, along with EFI’s Rastek and Jetrion inkjet printers, and colour proofing software. “Our strong relationship with DES will continue, but the addition of IMedia will allow us to increase the number of touch points in a rapidly expanding market,” said Parnemann.

Chris Lewis-Williams, IMEDIA group manager for PaperlinX, it is an exciting time for both companies with the first Vutek sold by the company, a QS3220, already on the water with installation due in early March.

“We identified EFI’s VUTEk brand as an opportunity for IMEDIA to bring one of the world’s premier graphics production printers to our commercial print customers.  Our customers need robust, fast, high resolution print devices – the VUTEk product range gives us that,” he said.