EFI buddies up with Quickcut

AssureProof is a workflow that can be checked against publisher specifications across the production process. It allows content creators at advertising and design firms to generate hard copy ads that can be proofed against different specifications, including ICC colour profiles and physical dimensions.

The AssureProof package works by generating proofs that contain measurement values written to a JDF file. Once a proof has been checked and approved, the AssureProof software can be used via an Internet connection from any location to generate a colour-validated hard copy proof, allowing for any gaps in production to be closed.

EFI chief technology officer Ghilad Dziesietnik claims that AssureProof is unlike any other proofing solution available today. “AssureProof marks the first time that a hard copy proof can be verified as conforming to the specifications of the destination publication,” he says. “Proof information is carried in a JDF job ticket all the way through to print, enabling customers to drastically improve quality in ink jet proofing - and quality assurance is a remote proofing prerequisite.”

The AssureProof hardcopy proofing solution employs software components from both Quickcut and EFI, so users of either company's products can implement it through a simple software upgrade. The AssureProof workflow supports more than 30 ink-jet printers from a list of providers that includes Canon, Epson and HP.