EFI is running a webinar series today 12 noon on Making the Move to Digital, with the focus on expanding printers' portfolios to increasing their appeal to brand managers.
It is aimed at printers considering growing their business by offering colour critical, short-run printing on corrugated. EFI says customers, marketing specialists and brand owners are all looking for ways to stand out in their markets.
Broadcasting live Thursday, December 6 at 12noon to 1pm eastern time, the one hour session will discuss digital printing, and give an insight into how brand managers are benefiting from short run, colour critical printing in promoting and selling their products.
It will look at how corrugated and packaging can be personalised for campaigns, seasonal promotions and says EFI “to surprise and delight the customer experience”. The webinar will also include real life stories on how brands, across the globe, are excelling with this.
The company says the webinar is aimed at businesses wanting ideas on how to make the move to digital printing, and explore the opportunities in the corrugated and packaging industries.
There will also be more more about tailored solutions that appeal to brand marketers. To register, click here.