Ego gets bigger with Heidelberg Speedmaster 102

Melbourne-based Egotrade installs Heidelberg Speedmaster 102 ten-colour perfector.

Reporting 30 per cent year-on-year growth for the past five years prompted director, Ashley Tomlin, to begin looking for a new press. Originally, Tomlin wanted to install a second Speedmaster CD102 press to complement the company’s CD102 six-colour press with double coater.

“We bought this press new three years ago and have been extremely pleased with its performance so we were happy to go down that path again. But after analysing our production data it became obvious that a perfector press was the best choice in terms of broadening our offer and meeting our growth potential,” he explained.

Heidelberg, through its business consulting service, worked with Ego to undertake the audit, which factored production data from Ego’s three presses together with MIS information to project an overall picture of the company’s true cost to print.

“The audit enabled us to look at various scenarios and accurately determine the best course,” Tomlin said. “Once we had decided that a perfector was the right press for us, we did look at other presses on the market to gauge what was out there. But at the end of the day we wanted to stay with Heidelberg because we’ve had such a positive experience with the company in terms of equipment performance and also service and support.”

According to Tomlin, the new press will free up the CD102 and enable the company to target extra work, which will come from both new and existing clients. “We have no doubt that the perfector press will broaden our offer and enable us to gain more work from the clients we currently do specialist UV coatings for,” he added.