Epson launches MetallicProof Film for package proofing and mock-ups

Epson MetallicProof Film revolutionises package proofing and mock-ups.

Specifically developed to simulate metallic effects, the Epson MetallicProof Film is a breakthrough material enabling packaging designers and pre-press houses to produce metallic effects on contract proofs, mock-ups and prototypes at a fraction of the cost of press proofs or earlier digital proofing systems. MetallicProof Film has been specially developed for use with the revolutionary new Epson Stylus Pro WT7900 inkjet printer, the only inkjet in the world to offer a water-based opaque white ink.

According to Craig Heckenberg, (pictured), Epson’s Business Solutions Manager, the MetallicProof Film made a strong impression on audiences when it was demonstrated for the first time at IPEX in May this year.

“Feedback from IPEX was extremely positive. Printers, pre-press houses and graphic designers who currently rely on more expensive methods to produce contract proofs with metallic elements incorporated now have a real low cost alternative,” he said.

Metallised foils are widely used for product labels and flexible packaging for snacks and confectionery products. This new metallic proofing film will be welcomed by designers and proofers, who can now preview accurate colour and toning effects quickly and cost-effectively.

The Epson Stylus Pro WT7900 printer is already revolutionising packaging proofing. It prints high saturation UltraChrome HDR ink on a choice of proofing media, including clear films, paper and the new MetallicProof Film, on rolls or cut sheets up to 24 inches (609mm) wide.

Used on clear or metallic film, the Epson UltraChrome HDR White Ink provides an opaque base layer on the media enabling high colour saturation and resolution as if printed on paper. Alternatively, it can be used in combination with the printer's seven ink colours to create special effects such as pastels.

When printing onto the MetallicProof Film without using the white ink base, metallic colours can be achieved such as gold and bronze, as well as blues, reds, greens etc.

The MetallicProof Film features a specially-developed coating that is capable of high ink absorption for a wide colour gamut while delivering fast drying times for greater productivity.

Several proofing applications have already been released with drivers for the Pro WT7900 and specific controls for managing white ink placement. These include software from: GMG, CGS, EFI and Serendipity among others.

MetallicProof Film is available in 30.5m long rolls of either 17 inch (432mm) or 24 inch (610mm) widths. The film is 5.9 mil (150 microns) thick and joins the existing Epson ClearProof Film, also developed specifically for the Pro WT7900.

Epson ClearProof Film is intended for contract proofing and is a clear film with instant-dry capability.

Epson has also announced two other forthcoming materials for the Pro WT7900: Epson ShrinkWrap Film and Epson ClearProof Adhesive Film. These will be available later this year.