Escalate your digital print sales with ProfitAccelerator

Fuji Xerox Australia's ProfitAccelerator range of tools has been specifically designed to assist organisations to successfully sell and market digital print. The new Digital Sales Management Kit helps printers recruit and manage a digital sales force. 

The kit is an easy-to-follow, useful resource for customers wanting to improve their skills in increasing their organisations awareness in the marketplace; understand how to create demand for digital print and can provide ideas on how to capture new revenue opportunities.

In order to build and manage an outstanding digital sales force, the kit provides information, strategies, best practices and worksheets on:
* Planning for digital and defining a sales force strategy and structure that works;
* Understanding what qualities and training requirements are needed in hiring successful digital sales people;
* Maximising the opportunities to sell digital to customers and learning how to communicate the advantages of digital print;
* Managing and leading the sales team into higher growth areas, and;
* Measuring and maximising sales performance through reward and recognition.

Organisations can work through the Digital Sales Management Kit in their own time and at their own pace or alternatively, Fuji Xerox can facilitate individual, customised workshops.

Paul Sowerby, marketing manager for Worldwide Online Printing (WWOP), has embraced the opportunity to offer workshops facilitated by Fuji Xerox for the WWOP franchisees. The workshops, available to all franchisees, aims to provide a greater understanding about the power of digital print and how to sell it effectively. 

"Digital printing is at the heart of our business development strategy, and last year's opening of our digital production hub, which supports our 90 branches, served to reinforce our commitment in selling digital," said Sowerby.  "In order to maximise our return on this investment, the workshop program with Fuji Xerox will help us understand the full benefits of digital print and how to successfully leverage this with our customers."

The Digital Sales Management Kit is a resource within the sales and marketing module, one of four modules that make up ProfitAccelerator suite of tools. Other modules include financial assessment tools, creative and design as well as training resources.

For more information, contact Joy Yeo on (02) 9856 5063 or email joy.yeo@aus.fujixerox.com