Esko launches virtual Innovation Hub

Esko has unveiled its Innovation Hub, an interactive always on tool to explore the Esko 2020 portfolio of new and upgraded products in a virtual environment.

The hub enables users to navigate around the latest hardware and software innovations from Esko, in their own time, with Esko saying it would enable users to learn new ways to boost business productivity, efficiency, and profitability.

In common with many industry solutions developers, Esko has a suite of new products but nowhere to show them, with all industry events, including the big interpack and drupa shows, postponed until next year.

Jan De Roeck, Esko director of Marketing, Industry Relations and Strategy said, “The huge challenges we have all faced as a sector this year motivates and drives Esko to continue developing and releasing new and improved solutions to ensure our customers remain at the forefront of innovation gains.

“The packaging and label industry is challenged today, and is core to the successful operation of many critical supply chains around the world. In the absence of key events to showcase our latest innovations to support our customers, we have extended our web presence to interacting with our customers. The Esko Innovation Hub ensures continuous access to relevant and timely information about the latest technologies, tools and solutions we are making available in the coming weeks.”

Esko says its Innovation Hub – which can be accessed online via esko.com/innovation – gives users the chance to enjoy a segment-specific perspective on the latest technology, while exploring a virtual demonstration environment.

“As users navigate the virtual tour, special hotspots take them to curated product videos and presentations, ensuring they can access pertinent information specifically relevant to the application market in which they operate,” De Roeck said.

“From labels and flexible packaging through to paperboard packaging, premedia trade shops and wide format applications, we showcase bespoke solutions so that each visitor has the most beneficial and valuable experience.”

“Users will be given exclusive previews of Esko Software 20, including ArtPro+ 20.0, WebCenter 20.0 and Print Control Wizard 20.0,” De Roeck said.

“Together with hardware innovations like the new Optics 100v2 for our CDI flexo platemaking solution, we have a significant number of cutting edge product launches scheduled for 2020 to further reinforce our commitment to digitising, automation and connecting our customers.”