eTree print assault continues

Access to the eTree program was previously limited to shareholders from participating companies, but an early example of Computershare's plans to embrace the consumer market can be seen in the recent 'Frequent Flyer' statement delivered by Qantas.

The statement urges customers to Help plant trees and reduce waste paper by choosing to view your statements and newsletters online, with Qantas donating $2 to Landcare Australia for every person that takes up the scheme.

Jess Symes, business development manager for eTree, confirms the Western Bulldogs are also extending their program over to consumers, and that Qantas scheme is a sign of things to come for Computershare.

“Due to the success of the shareholder program we are currently branching out to offer the eTree incentive for companies to increase electronic uptake for customers,” says Symes.

“We'd expect this to grow in line with the community's general uptake of electronic communications over time,” she says.

Computershare confirms that there are currently 70 companies participating in the eTree scheme, that it has received over 420,000 registrations and planted over 1.2 million trees.

Participating companies have on average achieved uptakes of between 5-20 per cent depending on the amount of promotion undertaken, with Computershare claiming this generally tends to grow as awareness of the issuer's participation improves.