Even labels can be organic, says New Zealand company

Manufactured from renewable woodpulp, the label biologically disintegrates under ambient temperatures and aqueous conditions in a natural composting environment, to ultimately leave no visually-distinguishable or toxic residue.

A preferred supply to Phoenix Organics for over 15 years, Jenkins Group sales manager Murray Simonsen says his company was intrinsically involved from concept to manufacture of this "world-first" label.

"Phoenix approached us with a concept for their organic water bottles that initially involved a PET clear label," he says.

"However, no manufacturer could guarantee or supply test results of toxin release -- if any upon incineration of this label stock. Phoenix is delighted to have a clear label which complements its product packaging and conforms to business sustainability ethics. Customer feedback has also been very complimentary."

Simonsen says the enviroSense label, which won an innovation award presented by the New Zealand Institute of Packaging at Foodtech/Packtech in October 2006, is being used in another Jenkins Group project to be launched in September this year.

"Every job has its own unique components, so we are challenged daily and are always looking to enhance the end products we manufacture. This can be through materials, production techniques or overall service package to the customer," he said.

Simonsen added that the search for a point of difference and drive to provide customers with value-added products is an ongoing focus of the Jenkins Group: "Every job has its own unique components, so we are challenged daily and are always looking to enhance the end products we manufacture. This can be through materials, production techniques or overall service package to the customer."

Jenkins Group will learn if the Phoenix Organics label job has won a Pride In Print award when this year's winners are announced at the Christchurch Convention Centre on June 15.

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