Ferag gets a handle on new markets

Three new products in the JobFolio range from Ferag Australia are aimed at mid-sized and small printers.

Mailroom and finishing systems supplier, Ferag Australia, has launched a raft of new products in its JobFolio range of ancillary equipment designed to help small- to medium-sized print businesses automate their finishing and handling operations in order to improve efficiencies and increase productivity.

The JobFolio suite of products now includes the JobFeed, JobStrap and JobStack models for a variety of conveying and bundling applications.

Introducing the new products, Thomas Klumpp, Ferag Australia MD, said the JobFolio range had originally been launched with a one machine and had now grown to include a range of equipment, with more to be added later.

"All these machines have one thing in common and that's the philosophy behind them," he commented.

Pictured (L-R): Thomas Klumpp, Ferag Australia MD, and Adam Newman, product manager for the JobFolio range with Ferag Australia.

All machines in the JobFolio range are designed to be suitable for long and short runs, are simple to operate, incorporate the renowned Ferag guarantee of quality and are economically priced to suit everybody's budget. A novel feature is that all prices for the equipment are advertised up-front so there is no haggling over cost with the customer and no hidden extras.

"We think this is a new approach to the market today," added Klumpp.

Ferag is well-known in the newspaper and commercial webfed sector as a supplier of advanced mailroom and publishing equipment but this is the first time the company has targeted the small- to mid-sized commercial sector with its finishing equipment.

All JobFolio products are proven pieces of equipment that have been shown to deliver reliable, robust operation. By simplifying and streamlining the number of product variations in the range, Ferag is able to offer the equipment at a very competitive cost which includes installation, spare parts, consumables and local support.

René Luchsinger, marketing director at WRH Marketing, (pictured) the marketing division of Ferag's European parent company in Switzerland that developed the JobFolio concept, said the products had been very successful overseas with hundreds of stackers and feeders already operating. In some cases JobFolio investments have paid for themselves practically "on the spot" he said, "because with manageable investment sums, these companies were able to re-engineer certain processes to massively improve efficiency and increase their earning power."