Ferrostaal Australia picks up Morgana agency

Addition of another agency strengthens Ferrostaal Australia’s product portfolio.

The deal includes the exclusive distribution rights to the Morgana products in Australia and New Zealand. With the arrangement now complete, Ferrostaal will partner with Morgana to distribute the products to the Australian and New Zealand market.

“The addition of the Morgana product range strengthens our product line-up and clearly establishes Ferrostaal as a global leader in providing solutions to the printing industry,” said Markus Haefeli, CEO, Ferrostaal Australia.

“The Morgana products have been part of the establishment through previous agents Sicpa Graphics and CPI in Australia and New Zealand for more than 20 years and we plan to build on this existing customer base.

“With a complementary portfolio of leading prepress, web & offset press, packaging solutions, and consumables, will make Ferrostaal a stronger partner for our customers offering a complete solution.”
Pictured: (l-r) Andy Cooper and Rayne Simpson signing the distribution agreement.

To support this initiative, Morgana has appointed Andy Cooper as general manager, digital print finishing for Australia and New Zealand. Cooper believes that there is an opportunity to tap into the digital print market with products that are specifically designed to finish digitally printed media.

“The goal is to now develop stronger relationships with customers and suitable resellers to help us grow our entire product range in the Australian and New Zealand markets,” he said.

The partnership agreement will see the sales and support teams receive factory-based training from Morgana.